Privacy Policy

Introduction

Florida Exteriors & Roofing ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website or use our services.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our website.

Information We Collect

Personal Information You Provide

When you fill out our contact forms or request an estimate, we collect:

• First and last name
• Email address
• Phone number
• Service type of interest (roofing, windows, pools, etc.)
• Your message or inquiry details

Automatically Collected Information

When you visit our website, we automatically collect:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent on our site
• Referring website
• Marketing campaign data (UTM parameters, click identifiers)

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience and measure the effectiveness of our advertising campaigns.

Types of Cookies We Use

You can control cookies through your browser settings or opt out of personalized advertising as described below.

Facebook & Instagram Advertising

We use Meta Pixel (Facebook/Instagram tracking) to understand how visitors interact with our website and to show you relevant ads on social media.

What We Track

• Pages you visit on our website
• Forms you submit (name, email, phone)
• Your device and browser information
• How you found our website

Why We Track

• Measure the effectiveness of our Facebook and Instagram ads
• Show you relevant ads for our services
• Improve our website and marketing

How to Opt Out

You can control personalized advertising:

• Adjust your Facebook Ad Settings
• Use browser privacy settings or ad blockers
• Visit optout.aboutads.info to opt out

How We Use Your Information

We use the information we collect to:

• Respond to your service inquiries and provide quotes
• Communicate with you about roofing and home improvement services
• Send follow-up information and customer support
• Improve our website and services
• Measure and optimize our marketing campaigns
• Deliver personalized advertising on social media
• Comply with legal obligations
• Detect and prevent fraud or abuse

How We Share Your Information

We may share your information with trusted third-party service providers to operate our business:

• Advertising Partners: We share information with Meta (Facebook/Instagram) to measure ad effectiveness and deliver relevant ads to potential customers.
• Data Storage: We use secure cloud storage services to safely store your contact information and inquiries.
• Email Services: We use email providers to communicate with you and manage customer inquiries.
• Internal Communications: We use notification systems to alert our team when you submit a contact form.

We do not sell your personal information to third parties.

Your Privacy Rights

General Rights

You have the right to:

• Access the personal information we have about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Opt out of targeted advertising

California Residents (CCPA Rights)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect, use, and share
• Right to delete your personal information
• Right to opt out of the "sale" or "sharing" of personal information (including data shared with Meta for advertising)
• Right to non-discrimination for exercising your privacy rights

European Residents (GDPR Rights)

If you are in the European Union, you have rights under the General Data Protection Regulation (GDPR):

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority

Data Security

We take reasonable steps to protect your personal information from unauthorized access or disclosure:

• Secure encrypted storage
• Access controls to limit who can view your data
• Regular security updates

However, no internet transmission is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

• Contact form submissions: Up to 5 years for business records and customer relationship management
• Cookies: As specified in each cookie's description (30-90 days)
• Marketing data: Until you opt out or request deletion

Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us: